MILWAUKEE (February 1, 2008) - On March 4, 2008, in Daytona, Fla., 500 Harley-Davidson women riders will join together in what the Motor Company believes will be the largest women's ride in the Company's 105-year history. Originally, the Harley-Davidson Women's Day Ride, benefiting Muscular Dystrophy Association (MDA), was to be limited to 105 women; but after an incredible response from women riders asking to join the ride, Harley-Davidson decided to increase the size to accommodate 500 women.
The riders will join Karen Davidson, great-granddaughter of one of the Company's founders, as well as the six Get Down to Daytona contest winners on the last leg of their ride into Daytona. The ride will conclude at the Ocean Center at 10:45 a.m. on March 4 for Women's Day, so riders attending Daytona Bike Week and local residents are encouraged to come out and watch this historic ride. Details on the route will be announced soon.
Women participating in the ride are encouraged to raise money for their local MDA chapter to help send children to MDA Summer Camps, and the top three fundraisers will receive a Harley-Davidson leather jacket.
One week at MDA Summer Camp costs $800 per child, so women who raise that amount or more will receive a unique Harley-Davidson/MDA sterling silver and gold charm in recognition of their gold-level fundraising. Women who raise at least $400 will receive a sterling silver charm.
All 500 riders will receive a 2008 MDA Pin, a special Harley-Davidson/MDA flag and will be entered in a special MDA drawing for a women's Harley-Davidson 105th Anniversary leather jacket. Anyone can make a general contribution to the ride at https://secure.mdausa.org/harleywomensride/.
For more information about the Get Down to Daytona contest, newly posted profiles of the six winners, details on the women's activities in Daytona, and more, visit www.harley-davidson.com/womensride.
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.