Vespa Helmet Contest

For decades, Vespa scooters have been the most recognizable and timeless two-wheel accessory icons in the entertainment, fashion and design industries. And while two-wheels are fun and fancy-free, living la dolce vita should and can be done safely, with the perfect accessory: a helmet! To honor this mantra and keep riders safe on the road, Vespa USA (www.vespausa.com) is launching a free helmet promotion (valued at $377) for anyone who purchases a new Piaggio or Vespa scooter from now until April 30.

Wait, there's more! Here's where the fun begins. Enter the "Vespa Helmets are for Everything" Facebook Photo Contest.

• The contest, hosted on invites fans to upload a creative photo showing how they use their helmet when not riding.
• Throughout the duration of the contest, one lucky fan per week will have his/her photo featured on Facebook as a downloadable trading card and will receive a free Vespa helmet and a Vespa bag o' fun!