Yes, the Velomacchi 50 Liter Hybrid Duffle is hip. The 1,000 denier "competition" fabric is thick and textured, which gives the bag a modern and fashionable feel, but it's burly and industrial like luggage should be. It's also versatile. It has a shoulder strap for short hauls as well as sternum-clip backpack straps if you need to lug it for long periods. Mostly, I've used it as a tail bag, stuffing the main compartment with 42 liters of gear and using the four anchor points on the bottom of the bag to lash it to the subframe of a bike.