Triumph Motorcycles Featured At Bloomingdales In NYC

NEWNAN, Georgia - February 4, 2008: Triumph, the luxury motorcycle brand, was featured as a cornerstone of the newest window display at Bloomingdale's in New York City. The windows with the Triumph bikes face the corner of Lexington and 59th Street which is a very high foot-traffic corner in New York. The window displays feature a combination of America, Speedmaster and Thruxton motorcycles. Additionally, there is a Rocket III on display inside the store within the men's department.

The helmets in the display are supplied by Bell Helmets and round out the exhibit by giving it a more authentic appearance. This display is part of a special men's section installation that runs into February.


Triumph is one of the oldest and most famous names in motorcycling. The name dates back to 1885 when Siegfried Bettmann settled in Coventry and started selling bicycles. Today, Triumph is a privately owned British company and it is the only British motorcycle brand still producing bikes today. The Triumph factory, located in Hinckley, Leicestershire, is the most modern motorcycle manufacturing facility in the world. This, together with its diverse model range and aggressive model development program, places Triumph firmly at the forefront of motorcycling. Triumph - Go your own way.