Piaggio Invites College-Bound Students To Skimp On Gas, Not Books

Cruise the campus on fuel-efficient Piaggio Fly 50 or 150, get free gas and gear carrier

NEW YORK, August 5, 2008 - College students who purchase a new Piaggio Fly 50 or 150 scooter get one of the most fun, fuel-efficient and low-emission rides around. And, through October 15, 2008, they'll also enjoy several free trips to the gas pump and plenty of storage to haul a laptop and book bag, courtesy of a free $50 gas card and top case offer from Italian scooter manufacturer Piaggio.

Fifty dollars worth of free gas means hundreds of miles of carefree travel on the gas pump-shy Piaggio Fly motorscooters, which can get more than 70 mpg. That adds up to a whole semester's worth of transportation before most students will have to dip into their fuel budget. Equally valuable is the free color-matched, 8-gallon top box. The cargo carrier allows easy and secure storage of everyday campus and riding essentials.

The special offer is available at participating U.S. Piaggio and Vespa dealers. To take advantage of the savings, students must present their valid 2008 college or university photo identification. The purchase must be completed by October 15, 2008.

Piaggio Fly: A Back to Campus Essential

A Piaggio Fly scooter isn't just easy on strained student wallets, it is exceptionally easy to ride and own, even for two-wheel novices. Like all Piaggio scooters, the Fly's simple 'twist and go' automatic throttle ensures that most anyone can learn how to ride with the flick of the wrist. The upright riding position and low seat height provide great stability and nimble maneuverability. In addition to its small carbon footprint, the Fly's compact physical size also makes it easy to park in even the tightest spaces - for every large SUV parking space, seven scooters can find a comfortable home. Roomy under-seat storage is large enough to accommodate essentials, such as a helmet.

The Fly also scores an "A" for its modern Italian styling, quality craftsmanship and advanced technology. Every Fly comes standard with a reliable, low-emission four-stroke engine, a sturdy steel frame design and a powerful braking system. A wide range of safety and stability features, such as large 12-inch heels, ensure that riders can enjoy their fuel-efficient miles with complete confidence and control.

The Piaggio Fly 50 and Fly 150 are available at authorized U.S. Piaggio and Vespa dealers for a low Manufacturer's Suggested Retail Price (MSRP) of $1,899 and $2,899 respectively. Available colors are Optic White, Midnight Blue and Excalibur Gray. For more information on the Fly as well as the complete Piaggio line of scooters, visit www.piaggiousa.com.

About The Piaggio Group:
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa, Italy), the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With over 7,000 employees, an annual production of more than 708,000 vehicles in 2007, 5 R&D; centers, 7 production facilities in Europe and Asia, and operations in over 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.

The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.