Piaggio Group Americas Announces New Model Introductions

UNDER EMBARGO UNTIL NOVEMBER 2, 2010 AT 9:00 A.M. EST
NEW YORK (November 2, 2010) - Piaggio Group Americas (PGA), the North American importer and distributor of Italy's Aprilia, Moto Guzzi, Piaggio and Vespa brands, today announces nine exciting new models that will ship to certified dealers over the course of 2011. Revealed today at EICMA 2010 in Milan, PGA will offer motor enthusiasts additional entries in the motorcycle, scooter and urban mobility sectors. As is customary, models revealed at EICMA traditionally materialize in the U.S. six to twelve months later. As models ship, new model information will be available on the brand-specific website.

Piaggio
From two to three wheels, Piaggio scooters feature the latest technology with top quality materials, all at competitive prices. Joining Piaggio's three-wheel family is the Piaggio MP3 City, bringing all of the advantages of the MP3 to a compact 278cc scooter with light, agile and maneuverable lines. The MP3 City (introduced at EICMA as the Yourban but to be renamed the MP3 City in the U.S.) is ideal for urban-commuters as it zips in and out traffic while delivering unparalleled stability, road grip and parking ease. On the two-wheel side, longer-distance riders will appreciate the expanded under seat cargo capacity of the Piaggio BV 300. The BV 300 is an excellent companion on any trip - short or long. The MP3 City and the BV 300 will be arriving in the U.S. at the end of 2011. Making an appearance after a four year hiatus will be the fun, reliable and practical Piaggio Typhoon. The Typhoon will be back in the summer of 2011 with updated styling and a four-stroke 125cc engine. For the latest Piaggio information or to locate a dealer, visit www.PiaggioUSA.com.

Aprilia
For riders with a need for speed and agility, Aprilia offers four new models to its intense lineup of powerful motorcycles. Derived from the bike that won the coveted 2010 World Superbike Championship Triple Crown - Manufacturer's Title, Team Title and Rider Title with race pilot Max Biaggi - the RSV4 - Aprilia unleashes the RSV4 Factory Special Edition (SE) with the exclusive Aprilia Performance Ride Control package (APRC), which offers superbike race technology to professional and recreational riders alike. Aprilia also applied its knowledge gained on the track to the Dorsoduro 1200, an explosively powerful and extremely agile, twin-cylinder motard, offering riders a balance of performance, precision and excitement. Both the RSV4 Factory SE APRC and Dorsoduro 1200 will be in dealerships in the spring of 2011. Aprilia also designed a bike that novice riders could enjoy -- the RS4 125. It is the successor and most advanced evolution to date of the RS 125, the bike that dominated the 125cc sports class for years and remains the most highly sought after machine among riders competing in the Sport Production Category. The Aprilia RS4 125 introduces the highly advanced, all-new 4 stroke powerplant to the sports segment, while adopting styling and technical solutions inherited from the RSV4. The much anticipated Tuono V4R was also shown at EICMA and, along with the RS4 125, is planned for arrival in the U.S. at the end of 2011. For the latest Aprilia information or to locate a dealer, visit www.ApriliaUSA.com.

**Moto Guzzi **
As is fitting with its heritage of classic Italian style and innovation, Moto Guzzi introduces the revamped and improved Stelvio NTX to its model lineup. Based on the Stelvio 1200 - which acquired its name from the famous Alpine pass that connects Italy's Valtelline Valley to the Vinschgau Valley - the Stelvio NTX reaches a record range thanks to a new, 32-litre fuel tank. The Stelvio NTX's aerodynamically designed fairing , backed by Moto Guzzi's renowned V-shaped 90 degree transverse twin-cylinder engine, is perfect for short and long road trips, and will be available in dealerships at the end of 2011. Additionally, Moto Guzzi unveiled the Norge GT8V, which features the latest variation of the Quattro valvole engine. New design elements include, revised suspension settings, new one-piece fairing, new Moto Guzzi customized side panniers and a new saddle shape. The Norge GT8V will be available in the U.S. in the first half of 2011. For up to date information or to locate a dealer, visit www.MotoGuzzi-US.com.
To obtain a specific new model press release for any of the new PGA products coming to the U.S., please contact Bonnie Berkes, 770-649-0880 ext. 304 or at bonnie@brandwarepr.com.

**About The Piaggio Group **
Established in 1884 by Rinaldo Piaggio, and based out of Pontedera in Pisa, Italy; the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of more than 610,000 vehicles in 2009, five R&D; centers, seven production facilities in Europe and Asia and operations in more than 50 countries - the Piaggio Group has a consolidated leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.