A Norton Update

The number of requests for information that we are currently receiving daily is overwhelming. Of course that’s good news, as the interest in the new Norton Motorcycles is well beyond our most enthusiastic expectations. We want to respond as quickly and accurately as possible, so we have written this open letter to our Norton fans.

We established Norton Motorcycles USA in November, which is a direct subsidiary of Norton Motorcycles (UK) Ltd. Building new Commando 961 Cafe Racer and Sport models for the UK has been on-going, and we have just begun shipments to all other European Countries. The Approval process (meeting Federal emission and safety standards) for U.S. motorcycles is a lengthy endeavor, taking months to complete. However, the process was started late last fall and we anticipate approval early this spring. We can then begin shipments to the USA.

The three questions that we asked most are:

• Where is my local dealer?

We are in the process of meeting and interviewing new dealers nationwide, and we will begin assigning dealers within days. We are being very careful, and proceeding conservatively to ensure that we partner with only the very best dealers who understand the high level of service that we and Norton owners expect and deserve. Our plan is to have about 50 dedicated dealers, located in or near all major cities across the country. Soon you will find a dealer list on www.nortonmotorcycles.com. Your patience is appreciated.

• When can I get a bike?

As mentioned above, we will first complete the U.S. approval process, then begin production and shipping your motorcycles. A conservative forecast is for Commando 961 models to start arriving in late spring, then the bikes will be delivered first to clients who have a deposit with their dealer.

• How much do they cost?

The following is current suggested list price for new Norton Commando 961 models:
• Sport - solo seat $16,995
•Sport - dual seat $17,995
•Cafe Racer - solo seat $17,995
•Cafe Racer – dual seat $18,995

Thank you for your interest and enthusiasm for Norton. Please visit www.nortonmotorcycles.com for the latest news and information about the new Commandos and Norton Gear. We have much to do, but we start each day with excitement and verve as Norton and our family of Norton riders grow.

All the best and see you on the road The Norton Motorcycles USA Team