Vespa USA Joins Fight Against Breast Cancer and Encourages Riders to 'Scoot Pink'

Support Vespa's Pink Campaign this Autumn and Receive Opportunity to Win a Limited-Edition Vespa

NEW YORK, Oct. 4, 2010 - Scoot pink! For the second year in a row, Vespa is donating a limited-edition pink LX 150 scooter to several leading breast cancer charities to raise money for and heighten the awareness of the disease. The widely-recognized organizations include the Dr. Susan Love Research Foundation, Ralph Lauren Pink Pony, Bright Pink, and the Young Survival Coalition. Armed with the Vespa-fueled fund-raising initiative, ranging from online auctions and special events to social media campaigns, riders are encouraged to increase awareness by participating in the contests provided by the charities.

Vespa invites all current and prospective two-wheel enthusiasts to participate in one or all of the following Breast Cancer Awareness programs. Throughout the month of October, pink supporters and riders can visit to find out how they can win a pink Vespa through the events and activities included below:

Dr. Susan Love Research Foundation ( and win a pink Vespa starting Oct. 1 through the Pepsi Refresh Contest;

Ralph Lauren Pink Pony Collection (, will list its pink Vespa on a Charity Buzz auction Oct. 1 - 21;

Bright Pink ( will list its pink Vespa on eBay Oct. 11 - 18 through eBay's Greater Breast Cancer Awareness Initiative;

Young Survival Coalition ( ) offers the opportunity to win a pink Vespa when you become a fan of the Young Survival Coalition on Facebook Oct. 1 - 31.

Vespa has been a symbol of freedom since its post-World War II introduction in Italy, making it a perfect pair for organizations and charities whose mission is to help women and men touched by breast cancer. Prior and leading up to the launch of Vespa Pink Campaign, Vespa USA dealers were supplied with the limited-edition pink Vespa LX 150's. Vespa aims to build on the popularity of the retail models by offering the donated scooters to catch the attention and donation dollars of supporters and to heighten awareness during Breast Cancer Awareness Month.

Breast cancer is one of the leading cancer diagnoses in women and is the leading cause of cancer-related deaths in women ages 15 to 54. It is estimated that breast cancer will claim the lives of 40, 230 people in the U.S., approximately 390 men and 39,840 women. Awareness, early detection and debunking myths about the disease are key contributors in increasing breast cancer's survival rate. If breast cancer is detected and treated early, the five-year survival rate is greater than 92 percent.

For more information or to locate a Vespa dealer, visit

**About The Piaggio Group **
Established in 1884 by Rinaldo Piaggio, and based out of Pontedera in Pisa, Italy; the Piaggio Group is one of the world's top manufacturers of two-wheel motor vehicles. With more than 7,000 employees, an annual production of more than 610,000 vehicles in 2009, five R&D; centers, seven production facilities in Europe and Asia and operations in more than 50 countries - the Piaggio Group has a consolidated leadership in the European two-wheeler market. The company produces scooters, motorcycles and mopeds in the 50cc to 1,200cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands. The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges.