Valentino Rossi and Monster Energy present The Mugello Story

For a fiercely proud Italian motorcycle rider with a wicked sense of humour, the Grand Prix of Mugello has been the scene of notonly some of Valentino Rossi’s definitive moments on a motorcycle butthe place at which he’s paid tribute to his roots and legions of fans. Talking to Valentino, the desire to perform and put on a show for thetens of thousands who invade the circuit each year exists both on and off the track.

From 2002-2008 his barely believable seven consecutive wins at the Italian Grand Prix coincided with the creation of a series of helmets dedicated entirely for the occasion. Whilst his legend grew along with the trophy haul, the messages direct to his fans or the sport as a whole became more colorful and personal.
Heading into this weekend with tradition still intact, Valentino will unveil his own dedication once again on Saturday morning. With the opportunity to share the

memories of ten years worth of stories that lead up to Mugello 2012, we spent time talking through his favorites since 2002 and how they came about.
Follow the story through the race weekend as Aldo Drudi picks up the narrative on how the often-wild ideas have found their way onto Valentino's helmet and some insight to what goes on behind the scenes.

Part 1: Valentino’s iconic helmets is live on YouTube here:

Two further films will be released either side of the race weekend, continuing the 2012 story.

For a selection of images around some of Valentino’s biggest moments at the Italian Grand Prix, click through to: