Suzuki's Countdown Sales Event Generates Double-Digit Growth

$1000-Off Select Models and 0% A.P.R. Financing Offers Lead to Large February Gain

[BREA, Calif. March 05, 2012 – American Suzuki's industry-leading Countdown Sales Event, which kicked off on February 1 and runs through March 31, has already delivered some staggering initial sales figures. Overall retail figures point to an amazing gain – retail sales for the month of February are up 53.9% year-over-year. These impressive results came as no surprise to Suzuki, who have paired class-leading motorcycles, ATVs and scooters with industry-leading offers including $1000-off select models and 0% A.P.R.* financing for five years on all models.

“We offer class-leading product and we’re backing that up with an industry-leading promotion,” said American Suzuki Sales and Marketing Senior Director Larry Vandiver, “by offering up to $1000-off on select models and 0% A.P.R. financing for five years on all models, we’ve made it more affordable than ever to get on a new Suzuki motorcycle, ATV or scooter.”

From the racetrack-dominating GSX-R sportbikes and the baddest Boulevard cruisers to the fuel-efficient Burgman scooters and rugged KingQuad ATVs, a huge variety of class-leading Suzuki motorcycles, scooters and ATVs are eligible for these incredible offers.

The Countdown Sales Event is only available for a limited time. Coupons must be redeemed at local Suzuki dealerships by March 31, 2012.

For more information about Suzuki and the Countdown Sales Event, please visit:
www.suzukicycles.com

*$1,000 off Coupon offer is available between February 1, 2012, and March 31, 2012. Offer available on new select unregistered Suzuki models. Models include: 2011 and prior Boulevard M109R/Limited Edition, GSX-R1000, GSX-R750, and GSX-R600. See dealer or visit www.SuzukiCycles.com/SalesEvent for more details. Offer is non-transferable and holds no cash value. No transfer, substitution or cash equivalent of Coupon permitted. Promotion is subject to change without notice. Limit one Coupon per purchase. Void where prohibited. **The above financing programs are offered by Sheffield Financial, a Division of BB&T Financial, FSB. Minimum Amount Financed $1,500; Maximum Amount Financed $50,000. Subject to credit approval. Approval, and any rates and terms provided, are based on credit worthiness. Other financing offers are available. Financing promotions void where prohibited. An example of monthly payment required on a purchase where the Amount Financed is $7,500, your Down Payment is $0 with 60 monthly payments of $125.00 each. ANNUAL PERCENTAGE RATE 0%. At Suzuki, we want every ride to be safe and enjoyable. So always wear a helmet, eye protection and protective clothing. Never ride under the influence of alcohol or other drugs. Avoid excessive speeds. Never engage in stunt riding. Study your owner's manual and always inspect your Suzuki before riding. Take a riding skills course. For the course nearest you call the Motorcycle Safety Foundation at 1-800-446-9227. Suzuki, the "S" logo, and Suzuki model and product names are Suzuki Trademarks or ®. © American Suzuki Motor Corporation 2012.

About Suzuki: Suzuki Motor Corporation founded The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., in 1963. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries. For more information, visit www.suzukicycles.com