Shoei Safety Helmet & Helmet House Launch The

Shoei Factory Authorized RF-1100 Free Shield Promotion

[SHOEI RF-1100 pictured in the Chroma TC-1 Graphic. One of several 2012 graphics, solids, metallic and matte shell finishes that qualify for a free bonus accessory shield with purchase from April 12, 2012 through May 31, 2012 as part of the SHOEI Factory Authorized RF-1100 Free Shield Promotion.

(Calabasas Hills & Tustin, CA) SHOEI Safety Helmet, and their exclusive United States distributor Helmet House, Inc.; are pleased to announce a new promotion program in support of the industry-leading SHOEI RF-1100 full-face helmet. The "SHOEI Factory Authorized RF-1100 Free Shield Promotion" affords buyers of the RF-1100, a free bonus accessory shield at virtually no cost to the purchaser. From April 12, 2012 through May 31, 2012, buyers of new 2012 SHOEI RF-1100 full-face helmets will be eligible to receive their choice of one of four bonus accessory face shields for their new RF-1100 helmet with proof of purchase. U.S. resident RF-1100 buyers just need to fill out the promotion form available from authorized SHOEI Helmet dealers and online retailers in the United States and mail it in with proof of purchase to receive their choice of a clear, light smoke, mellow smoke or dark smoke tinted accessory face shield directly from SHOEI and Helmet House.

“SHOEI is very excited to help our authorized dealers further extend the sales leadership of the RF-1100 with this exciting new promotion,” noted SHOEI Safety Helmet President Hiro Mizushima, “Dealer and consumer response to this promotion has been very strong. SHOEI dealers appreciate the business building potential to further extend SHOEI’s leadership in the premium helmet category while consumers really love getting a bonus accessory shield virtually free of charge, save the cost of mailing in the necessary form and proof of purchase,” noted Mizushima.

SHOEI’S RF-1100 helmet is the industry-leading premium full-face helmet targeted at performance street and sport-touring riders. For 2012, the RF-1100 is available in nine different graphics along with solid, metallic and matte color ways. Combined with SHOEI’S unparalleled commitment to product quality and design, the RF-1100 offers a highly advanced variable ventilation system with enlarged venting all fully developed and engineered in SHOEI’S on-site wind tunnels; a shell-integrated rear spoiler made from SHOEI’S exclusive shell forming technology; an enlarged CW-1 shield over a larger eye port in concert with SHOEI’S exclusive Quick Release Self Adjusting Base Plate System (QRSA) to keep the face shield in constant adjustment against the eye port’s window beading for a secure, noise-free seal. Combined with SHOEI’S advanced AIM+ Shell construction, a fully removable comfort interior and dual-layer EPS liner; the SHOEI RF-1100 comes in five shell sizes across its size range of XXS to XXL.

Full details on the promotion are available on the SHOEI Safety Helmet web site- www.shoei-helmets.com. Dealers may also get full details on this RF-1100 promotion directly from Helmet House at www.helmethouse.com or by contacting their Helmet House account representative or by calling 1-800-421-7247. This promotion is a limited time offer while supplies last. Quantities are limited and will be processed in the order the requests are received.

“The strength of the RF-1100 free face shield promotion is in the offer’s strength and in the program’s simplicity. Dealers have very little to do, just provide the needed form to RF-1100 buyers at time of purchase, SHOEI and Helmet House will take care of the rest. Consumers also have little to do to qualify, just fill out the one-page form with proof of purchase of a 2012 RF-1100, and mail both these items in to receive their free face shield, which has an MSRP of over $50,” added Gary Ramlow, Managing Director of the SHOEI business at Helmet House, Inc., “SHOEI and Helmet House thought it the perfect time to increase our support of our valued retailers while also rewarding consumers who purchase the RF-1100 during the remainder of April and May. Everybody makes out with this great offer,” added Ramlow.

SHOEI Safety Helmet, Inc. is based in Tustin, CA and is the U.S. subsidiary of SHOEI Co., Ltd., based in Japan. SHOEI helmets are the leading premium helmet brand in the world and SHOEI helmets are manufactured exclusively in SHOEI's wholly-owned and operated factories in Japan. Powersports retailers wanting to obtain more information on SHOEI helmets, SHOEI University Online dealer training, or on any of SHOEI Safety Helmet's products can reach SHOEI at 1-714-730-0941 or click to www.shoei-helmets.com

Helmet House, Inc. is one of the industry's leading national motorcycle product and apparel distributors and marketers. Headquartered in Calabasas Hills, CA , Helmet House was founded in1969. Helmet House has brought 42+ years of success to the powersports industry and is the exclusive U.S. distributor of SHOEI helmets, Fieldsheer and Pokerun apparel and Utopia Goggles, the manufacturer and marketer of Tour Master and Cortech motorcycle apparel and riding gear as well as other motorcycle related gear as well. Powersports retailers wanting to obtain information on any of the Helmet House brands can call toll free: 1-800-421-7247 or click to www.helmethouse.com.