Ritual Humiliation Un-Covered | MC M.C.

Photo: Motorcyclist Archives

Recently recovered from the bottom drawer of a dusty, overstuffed filing cabinet, this artifact from 1990 offers tangible proof of a grotesque ritual humiliation visited upon each member of the Motorcyclist staff on his or her birthday. After luring innocent editors across Sunset Boulevard with the promise of a Carneys chili dog, fries and root beer, ancient art directors would present the innocent victim with a combination of disturbing words and images designed to resemble a normal MC cover. Current staffers shudder at the sight, hoping against hope that corporate policy and common decency will keep such barbarism buried with the other skeletons in our Editorial Closet. But then again, it was kinda fun!