Dungey's appeal has stretched further than the reach of Supercross. With a slew of impressive sponsors, including Rockstar, Makita, Yoshimura, and Fox Racing, he's even got the attention of retail giant Target and the extremely selective Nike 6.0: Dungey helped design Nike's Air MX boot and was the only racer who rode the entire season with them. He also has two very important racing legends standing by him who believe he is the future of the sport of motocross racing: five-time World Champion Roger DeCoster and Supercross "Greatest of All Time" Ricky Carmichael. "It's nice to win it with someone like Ryan because we picked him up from the Suzuki amateur support program and we started off with somebody who a lot of people weren't paying attention to," DeCoster said. "He came and talked to us a few times and he gave off a good impression and we had a feeling he would be good. We tried it out and he got better and better, and after this season, now he's a Rookie Champion."