"Growth in the North American market is a top priority for Ducati. North America's outstanding performance significantly contributed to Ducati's global success in 2011, which has been a record year for us in terms of global sales, market share and profitability," said Cristiano Silei, Chief Executive Officer of Ducati North America. "This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond."
In 2012, Ducati will refocus its efforts in the sportbike category with the first customer deliveries of the brand's newest flagship Superbike, the Ducati 1199 Panigale and the 848EVO Corse Special Edition. New additions to the Ducati line-up also include the Diavel AMG, the recently announced Diavel Cromo, as well as the highly anticipated Streetfighter 848.