[I recently attended the very first U.S. “Made to Measure” event at D-Store Chicago, where I was measured by Dainese factory tailor Angela Trotto, who traveled direct from Italy for the event. It took more than 30 minutes for Trotto to painstakingly complete almost 40 measurements, each according to Dainese’s highly developed Fitnet protocol, to create a complete numeric representation of my body—just like she does for Dainese-sponsored racers like Jorge Lorenzo and Valentino Rossi. Trotto employed many tricks to insure absolute accuracy, like tying a string around my hip bones and putting an ink mark at the top of my spine so her reference points didn’t change as she moved from side-to-side. She took special care to make sure muscles were flexed before measuring, and triple-checked each measurement before marking it down. The Fitnet session finished with a short interview asking about my riding style and gear preferences, information that helps Trotto make key inferences about adjustments and detail changes that can be made to the final product. Lastly, you spend a few minutes flipping through color charts—because of course you get to specify the exact colors of your custom garment, as well.