Announcing "Do the Ride Thing" Video Contest

Digital Buttons Help Spread the News About the Video Contest

With the busy summer riding season upon us, the ATV Safety Institute, the Right Rider Access Fund and the Motorcycle Safety Foundation DirtBike School encourage kids to enter the "Do the Ride Thing" Video Contest. The contest, in its third year, runs June 1 to August 15, 2012 and offers 19 prizes totaling $8,500. Students ages 6 to 18 may enter. The winning videos will be used as public service announcements (PSAs).

"What better way to motivate and inform people - especially kids and their parents - about the safe and responsible use of all-terrain vehicles and dirt bikes than to have kids create videos that highlight one or more of the ATV Safety Institute's Golden Rules or Dirt Bike Riding Tips?" said Tim Buche, president and CEO of ASI, MIC and RRAF. "By harnessing the social networking power of YouTube, it gives kids the opportunity to 'Do the Ride Thing' and help other kids ride safe/ride smart."

To enter, kids create a 15-, 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit,, and/or

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18 and in two product categories ATV and dirt bike. 1st Place winners earn $500, 2nd Place is $300, and 3rd Place is $200. Plus, all age and product categories are eligible to win the $2,500 Grand Prize. The 19 prizes total $8,500.

The ATV Safety Institute, the Motorcycle Safety Foundation Dirt Bike School and the Right Rider Access Fund are also providing online digital buttons to help spread the word about the "Do the Ride Thing" Video Contest.

The digital buttons come in a vertical and horizontal format and are available at no charge to retailers, manufacturers, distributors, riding clubs, youth groups, media and others who want to help get the word out about the contest. They are designed to be posted on websites and link to the "Do the Ride Thing" contest website.

"We'd like to see everyone with a website and an interest in OHV activity help spread the word about this contest," said Paul Vitrano, executive vice president, ASI."