NASCAR Sprint Cup Series Driver Kyle Petty Auctions Final Officially Licensed NASCAR 60th Anniversary Motorcycle Brought To You By Bruce Rossmeyer's Destination Daytona

Kyle Petty auctions Motorcycle #60 for his charity - Victory Junction Gang Camp

DAYTONA BEACH, FL (July 7, 2008) - Kyle Petty, NASCAR Sprint Cup Series Driver, kicked off the auction for the final motorcycle in the officially licensed "NASCAR 60th Anniversary Motorcycle Series brought to you by Destination Daytona" during the Coke Zero 400 on July 5, 2008 in Daytona Beach, Florida.

To commemorate NASCAR's 60th anniversary, Bruce Rossmeyer, CEO of 15 Harley-Davidson locations - including the World's Largest Harley-Davidson dealership located at Bruce Rossmeyer's Destination Daytona - teamed up with NASCAR to create 60 custom motorcycles, each individually serialized #1 through #60.

Motorcycle #60 in the series was presented to Petty, who initiated the auction of the one-of-a-kind motorcycle with proceeds benefitting Victory Junction Gang Camp, his charity for terminally and chronically ill children. The bidding for the motorcycle will continue through July 14th at 12:00pm. Fans can bid on the NASCAR Foundations Web site as well as onsite during the Coke Zero weekend at kiosks.

Each motorcycle in the officially licensed NASCAR 60th Anniversary Motorcycle Series brought to you by Destination Daytona captures the true essence of NASCAR - a sport that combines design, technology and speed. The auction will take place online through the NASCAR Foundation's Web site as well as on-site kiosks that will be located outside the Daytona International Speedway July 3rd - 5th.

To purchase one of the limited edition Officially Licensed NASCAR 60th Anniversary Motorcycle Series brought to you by Destination Daytona, please visit www.NASCAR.com or www.BruceRossmeyer.com and click on the Destination Daytona NASCAR series link, or call (866) 807-5070.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

About Bruce Rossmeyer Harley-Davidson
Bruce Rossmeyer currently owns 15 Harley-Davidson locations, including the famed Ft. Lauderdale and Daytona Beach locations and the new World's Largest Harley-Davidson dealership in Ormond Beach. At the Harley-Davidson dealerships, owned by Bruce Rossmeyer, the dealers are the lifelines to the customers. Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road. Bruce Rossmeyer's World's Largest Harley-Davidson dealership is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. For more information, please call (386) 671-7100 or visit www.BruceRossmeyer.com.