Motorcyclist Prepares for 100th Anniversary with Special Historic Content

Magazine sets the industry standard as the most historic continually published motorcycle periodical in the world

EL SEGUNDO, Calif. (November 30, 2011) - _Motorcyclist _magazine will have a big year in 2012, celebrating its 100th anniversary with a full year's worth of commemorative issues.

All 12 issues during 2012 will feature a special "MC 100" section, which will include a timeline, retrospective stories and photos, tests of period motorcycles and contributions from former staffers. The highlight will be September's annual "Motorcycle of the Year" issue, which will also acknowledge the Motorcycle and _Motorcyclist of the Century. "We have a lot of exciting things planned to help commemorate this milestone," said Marty Estes, publisher of _Motorcyclist. "When you look back on the past 100 years, it's remarkable how much the industry has evolved, how trends have changed over time and how far technology has progressed. I'm proud to say that _Motorcyclist _has been a fixture in the motorcycle world the entire time!"

Much has happened in the century since the first issue of _Motorcyclist _hit the newsstands:

  • On July 12, 1912, _Motorcyclist _debuted as Pacific Motocycling, a regional bi-weekly magazine published by the Western Journal Company that served Western states only.
  • Through the '20s, the magazine covered bicycles as well as motorcycles.
  • In the '30s, _Motorcyclist _served as the official magazine of the AMA, a partnership that helped it weather the Great Depression. No other U.S. motorcycle magazine survived.
  • First published in 1912, _Motorcyclist _has reported on virtually the entire history of motor-cycling, making it the magazine of record. Italy's _Motociclismo _came two years later.
  • The _Motorcyclist _staff has included such notables as Arthur E. Welch, Chet Billings, Bill Bagnall, Bob Greene, Dale Boller, Dave Ekins (brother of Bud) and Art Friedman.
  • Staffers who have raced at the professional level include Jody Nicholas, Tony Murphy, Jeff Karr, Nick Ienatsch. Mitch Boehm and current editor Brian Catterson.
  • The magazine has been published under seven different titles: Pacific Motocycling, Pacific Motorcyclist, The Pacific Motorcyclist, Pacific Motorcyclist and Western Wheelmen, Western Motorcyclist and Bicyclist, The Motorcyclist and Motorcyclist.

About Motorcyclist:
_Motorcyclist_ magazine is the leader in motorcycle periodicals, providing in-depth information and thoughtful analysis that helps readers maximize their riding experience. Covering every type of motorcycle from street to dirt, brand-new to vintage, monthly content includes evaluations of the latest motorcycles and equipment, entertaining yet informative columns and feature stories, expert riding techniques, tech tips, buying advice and more.

**About Source Interlink Media: **
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.