(Editor’s Note-Ford is a major factor of competition of the motorcycle industry because he makes the lowest priced automobile in the world and everyone wants an automobile, although not everyone wants a Ford. Because Ford slashed his prices, he has thrown a cloud of gloom over the motorcycle trade; but he is not going to wreck the industry, even though he were to give his cars away. Not every motorcycle prospect is going to buy a Ford, because this car now happens to be lower Priced than the powered two-wheeler. Some motorcycle prospects will buy Fords rather than motorcycles at present prices; some Ford prospects will buy Fords who might be swung over to motorcycles if prices on the latter were lower than they are. The greatest stag-nation in motorcycle sales this season, if it does occur, as the majority of dealers seem to feel at this time, will come solely because of the viewpoint of the motorcycle prospect. He may not be able to dispute the fact that motorcycles cannot be built for any less, under present industrial conditions, but he probably will assert that he doesn’t want one badly enough to pay the price asked. In other words the great rank and file may assume the attitude that, in their opinion, the price should be made to fit the popular purse of the purchasing class of this type of vehicle. If the demand is sufficient to take the output of the factories, the prices will stay up, otherwise not. Old supply and demand will render the final decision.