"Through our ongoing awareness campaign, through our training and education programs, we strive to make better, smarter drivers and riders, who make wiser decisions, share the roads, and really improve their character out on the highway," said Tim Buche, MSF president and chief executive officer. "Driving's a privilege, so is riding, and it's also fun. But it's serious fun. Across the country, motorcycle related fatalities have declined over the past two years, according to a report issued by the Governors Highway Safety Association. However, one fatality is one too many and we must all do much, much better."