Let's say you're running a high-end East Coast design house. You're a motorcycle guy who, in between talking about the golf shoe of the future and a new hands-free diaper-disposal unit, finds himself with a chunk of free time to fill. You own a BMW R1200GS, but hate the way it looks. You have a portfolio full of motorcycle concepts and hard/software capable of turning ideas into hard parts very quickly. Presto: One sinuous GS, in the flesh as it were.