Items of Interest to the Trade

Big Dealer Takes Triumph

The Detroit Free Press of July 21st contains a large advertisement by the Excelsior Autocycle Co., of that city, which is headed by Harry Svensgard, formerly one of the principal Excelsior travelers. In this advertisement appears a large illustration of the Triumph motocycle, and an announcement that Svensgard has taken the exclusive sales agency for that machine in Detroit and vicinity, with reasons therefor.

Svensgard says that he has been in the bicycle and motocycle business for more than fifteen years, and knows both businesses from the ground floor up and can tell a good machine when he sees it; that, nevertheless, he “lived for weeks” in the Triumph plant, studying it from raw material to finished product, and testing it under all sorts of conditions; and that the fact of his placing an unconditional order for 500 of the1913 models is the best evidence of how well the machine and the factory have met his expectations.

The Triumph is a chain-drive, and is made in single speed and two-speed models, developing full 5 1/2 horse power on the single speed and more than 10 horsepower on the low gear. With these features and the “No jolt” seat, and the endorsement of such experts as Svensgard, it should be worthy the attention of any present or prospective dealer. The lines of the machine are excellent.

New Harley-Davidson Catalogue

An absolute departure from the usual method of presenting a subject, is the new Harley-Davidson-what shall we call it, catalogue? One might describe as the quintescence of advertising skill, the manner in which the Klau-Van Pieterson Co., of Milwaukee, have handled this product.

The logical effect of its ordinary reading would be to convince one that the motocycle has proved again and again its right to be classed among the necessary motor-driven vehicles, in a surprising variety of ways, and that this particular machine must be all that its makers claim for it.

The illustrations, which show the highest perception of the latest color printing methods and of explanatory photography, really leave nothing to be done, necessarily. A mere glance through the booklet tells the story of the machine’s different uses; but the glance suggests reading the printed matter, and that is so worded and arranged as to complete the effect on the reader.

The introductory brings the commercial uses to the front immediately, while dwelling upon the comfort and pleasure features sufficiently; in fact, under such headings as “Comfort,” “Reliability,” “Economy,” “Power,” “Speed,” “Free Wheel Control,” “Lubrication,” “Quiet Running,” “Easy Starting and “Control,” nothing is left undone that plain, convincing language can do, to make the dealer’s task of selling perfectly easy.

The mechanical illustrations and specifications are so placed as not to interfere with the argumentative swing of the thing. As a piece of selling literature the job is a masterpiece.

New Indian Factory

Not only will there be a large addition to the present Indian plant in Springfield, Mass., but work will commence immediately upon a new plant, 43xl00 feet, six stories high, which is expected to be ready by November 1st, and which will increase the total floor space of the entire plant to more than seven acres.

The Hendee Company’s first orders for 1913 are for 25,000 sets of parts, and it is rumored that the total output for next year may be 40,000 machines.

**Like Meeting an Old Friend **

Walking along the streets of country towns in California, one is likely to occasionally bump against the curious and old in motocycle mechanism. The proportion of old machines in the country seems to he large. When one finds a really up-to-date machine, therefore, it makes one take notice. The other day the writer saw a gray Yale twin in Escondido, which looked as though it had been seeing sure-enough rough service in the real back country, where the roads are not oiled and where soft, treacherous dust-holes alternate with hard, rutty, bumpy stretches in proving whether or not a machine is the proper thing. This Yale even without shock-absorbers such as many machines on the coast have to save their lives was in O.K. condition, and the local agent-who did not represent the Yale-was frank in his praise of its roadworthiness.

A New Milwaukee Machine

In 1913 the Milwaukee Motorcycle Co., 315 Mineral Street. Milwaukee, expect to market a $175 4-h.p. machine with chain drive and 27.50 cubic capacity. It will have Eclipse clutch, Heitger carburetor and Herz magneto.

**To Repair Shop Men **

Secretary-Treasurer Gibson issues the following notice to motocycle repair shop men in the United States and Canada who have not as yet registered their shops with the Federation of American Motocyclists. Mr.Gibsons address is Lock Box 947, Westboro, Mass.

“In April of this year a directory containing data of the motocycle repair shops registered with the F.A.M. was compiled, with data up to April 1, 1912. In August we shall compile a suplementary booklet giving similar data of all shops registered with us at that time, since the original booklet was compiled. There will not be another compilation until April, 1913.

“We call the attention of those not under our repair shop official banner to these facts, hoping to interest them in the matter, not needing to dwell upon the advisability of so doing. There is very little question but what one of the best assets the motocycle repair men can have is a membership card, a repair shop certificate and a repair shop sign of the national motocycle organization. We strive at all times to be mutually helpful and we are doing it.

“To any repair shop men who are interested, we must call their attention to the fact that they must be a member before they can be issued our official certificate and sign. We will surely help them if they care to help us. We shall be glad to send promptly to any inquiring party, complete literature bearing on the work of our organization and the proper blanks regarding our repair shop work.”

Los Angeles Trade Conditions

“Look at that shop-practically not a machine in it! Isn’t it disgusting?”

So spoke one of the leading dealers in Los Angeles the other day, and most of the other dealers in the Angel City as well as in practically every Pacific Coast city, are undoubtedly in much the same frame of mind.

The particular dealer referred to was, at the time of speaking, at least 150 machines behind his orders, and said that he could have sold at least 150 besides, if he could have given prospective buyers any reasonable assurance that the machines would come from the factory in a short time.

It certainly is a banner year; and in Southern California especially, where one may ride every day in the year-think of it, ye easterners who have so few really good months of riding-every year hereafter will be a banner year compared with the previous year; and yet, the knack of so advertising that everybody who ought to ride will ride has not yet been reached by the dealers. The business could be made very much larger than it will be.

**Hapgood Leaves Hendee **

W.F. Hapgood, who had charge of the Hendee Company’s advertising department until recently and who afterward continued to edit the Motocvcle News, left the company, July 20th. His reasons and intentions are not stated.

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