Introducing Harley-Davidson 2016 Custom Kings Winner and Finalists

Fans Crown H-D Dealership’s ‘General Mayhem’ in National Sportster Customizing Contest

2016 H-D Custom Kings winner
“General Mayhem,” created in New Berlin, Wis., looks like it can conquer city streets and rural roads alike.©Motorcyclist

After weeks of heated competition and thousands of votes, America has finally crowned the next " Custom King ." Through six rounds of bike-to-bike battles, fans determined Hal's Harley-Davidson's creation ranks No. 1. A true rolling work of art, "General Mayhem," created in New Berlin, Wis., is a modern day custom Harley-Davidson that can conquer city streets and rural roads alike.

2016 H-D Custom Kings finalist Four Rivers Harley-Davidson, Paducah, Kentucky
Finalist: Four Rivers Harley-Davidson, Paducah, Kentucky©Motorcyclist

“Our vision was a modern day dual-sport bike with an edgy, minimalist look that would appeal to millennials, hooligan riders or the young at heart,” said Bud Curtis, team lead at Hal’s Harley-Davidson. “We are proud to have built the General Mayhem, our take on a Sportster that we hope can be enjoyed by the masses.”

2016 H-D Custom Kings finalist Independence Harley-Davidson, College Station, Texas
Finalist: Independence Harley-Davidson, College Station, Texas©Motorcyclist

In the second year of the Custom Kings competition, all U.S. dealerships were invited to turn a Sportster motorcycle into a custom-of-one work of art. Initial entries were scored by the H-D styling team based on quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson Genuine Parts & Accessories. From there, fans took control, selecting the winner in a bracket-style online vote.

2016 H-D Custom Kings finalist Schaeffer’s Harley-Davidson, Orwigsburg, Pennsylvania
Finalist: Schaeffer’s Harley-Davidson, Orwigsburg, Pennsylvania©Motorcyclist

The General Mayhem features a dual headlight to provide protection in a rugged environment, a 1200cc engine conversion with tuned exhaust to optimize performance and a fabricated tank with padded inserts that allows the rider to connect with the road.

2016 H-D Custom Kings finalist Southside Harley-Davidson, Virginia Beach, Virginia
Finalist: Southside Harley-Davidson, Virginia Beach, Virginia©Motorcyclist

“Customization is an expression of our riders’ individuality, so it only made sense for our fans to select the CustomKings winner,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director. “We were thrilled by the response from dealers across the country, and Hal’s Harley-Davidson served up a striking design that challenged the status quo and took the artistry and quality of the Sportster SuperLow to new heights.”

2016 H-D Custom Kings finalist Toledo Harley-Davidson, Toledo, Ohio
Finalist: Toledo Harley-Davidson, Toledo, Ohio©Motorcyclist

Hal’s had a unique partner in building its one-of-a-kind ride – the local New Berlin high school BUILD Team. Working together as part of a national BUILD Challenge, the team and their mentors turned the Custom Kingsbuild into an educational experience for the students, opening the road to learning more about the world of motorcycling and sparking their passion for the Sportster’s unique style and unrivaled performance.

2016 H-D Custom Kings finalist Yellowstone Harley-Davidson, Belgrade, Montana
Finalist: Yellowstone Harley-Davidson, Belgrade, Montana©Motorcyclist

In addition to a shiny trophy and bragging rights, Hal’s Harley-Davidson will receive an all-expense paid trip with a VIP tour of Harley-Davidson’s Corporate Headquarters, dinner at MOTOR Bar & Restaurant and a VIP tour of theHarley-Davidson Museum to see their winning motorcycle on display during the Custom Bike Show/Milwaukee Rally this September. The General Mayhem will remain on display in the Harley-Davidson Museum throughNovember 1, 2016.

Visit for more information on the Custom Kings Sportster Motorcycle Customization Contest and to view the winning, one-of-a-kind bike.

2016 H-D Custom Kings finalist Zylstra Harley-Davidson Ames, Iowa
Finalist: Zylstra Harley-Davidson Ames, Iowa©Motorcyclist