Why Polaris? Only a handful of companies have the right mix of engineering, manufacturing and market resources to make Indian competitive again, and most of them would only be biting into their own customer base. Polaris has a different take: Heading into its 12th model year, the firm’s Victory lineup trades on performance, originality and bang per cubic buck. Meanwhile, Indian is all about history and heritage. Mark Blackwell, Vice President of Polaris Motorcycles, sees it this way: “Victory is the New American Motorcycle, appealing more to enthusiasts than die-hard bikers, while Indian appeals to the other end of the spectrum.” Would that make it the Old American Motorcycle? Blackwell calls it a bookend strategy, with Victory and Indian at opposite ends of the Polaris shelf. Both are relatively small players in the big picture. Separately, each brand has its weaknesses. But together, Polaris will own a much bigger slice of the cruiser/tourer pie.