The expedition starts November 14, 2010 at the company's headquarters in the Alps. The first segment runs to Paris, France, then south to Dakar, Senegal, taking 5 weeks and including a crossing of the Sahara desert. From here, rider and machine are flown to Buenos Aires, Argentina for the second section through South America, which ends in Bogota, Columbia after 9 weeks. Crossing the Panama Canal, the third section heads up to Los Angeles, taking a breezy 5 weeks. From there, a flight across the Pacific delivers riders to Australia, where the mission is 7,000 miles in 4 weeks.