New Bridgestone Brand Battlax BT-023 Sport Touring Radial Motorcycle Tire Now Available

Bridgestone Americas Tire Operations

NASHVILLE, Tenn. (April 26, 2010) - Bridgestone Americas Tire Operations (BATO) has announced a new Bridgestone brand "full spec" sport touring motorcycle tire is now available to customers in the United States and Canada. Designed to offer consistent performance in touring and sport riding, the Battlax BT-023 tire combines good wear characteristics and wet performance, along with the grip and control to work well in many different riding modes. A GT spec is also available to handle the specific demands of heavy weight bikes.

Replacing the BT-021 (except in original equipment applications), the Battlax BT-023 tire uses a new rubber compound enhanced with silica and RC polymer to offer strong wet performance and wear life. Both front and rear tires incorporate a high-tech belt package consisting of Bridgestone's proven Mono Spiral Belt (MSB) which enhances grip levels, bump absorption and straight-line stability. In addition to these advancements, 3LC (Dual Compound) technology in the rear tire places the appropriate rubber compounds in the center and shoulder areas of the tire. The center compound provides good stability and mileage, while the shoulder compound offers grip and bump absorption for cornering. Even the tread pattern design enhances wear, contact feel and linear handling.

The BT-023 120/70ZR17 front and 180/55ZR17 rear tires are offered in two specifications - the regular spec and a special GT spec for heavy weight motorcycles such as the Yamaha FJR1300. The GT spec offers a different front tread pattern and modified belt package construction on both front and rear tires to provide light handling, good braking performance and long wear life.

"The sport touring segment is very important to the Bridgestone brand," said Bob Graham, BATO's senior product manager for motorcycle tires. "With the launch of the new Battlax BT-023, we will continue to establish Bridgestone tires as one of the premier sport and performance motorcycle tires available in the American and Canadian markets."

The new Bridgestone BT-023 Sport Touring tire will be available mid-April, 2010. Manufacturers Suggested Retail Pricing varies by size and application. Fronts range from $174.23 to $189.93 and rears range from $218.24 to $261.20.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.

New Bridgestone Brand Battlax BT-023 Sport Touring Radial Motorcycle Tire Now Available

GT spec front