2. Why Ducati?
Actually, I was studying mechanical engineering and I lived in Bologna already. And so the main reason for Ducati was it was a motorcycle company and nearby my house. But at the time that I was first interested in bikes Ducati was in the mid-1980s and was not very good. The technology of the bikes was very much lagging behind. When I entered the company they already made the water-cooled, eight-valve twin cylinder for superbike. That was a step, you know? Because before, the twin was just a bit old and lazy. It was very torquey, very good for a mountain road, but not for the racetrack. It was a small company at that time—very, very small. The total number of engineers was three, including me. Now, we have 300. So the company was 100 times smaller in terms of engineering.