Ducati North America Announces Grand Opening Of New Showroom At Southern California Ducati

Southern California Ducati to host Special VIP Preview Evening August 29 and a Public Grand Opening on August 30 showcasing its new Ducati Retail Design showroom

Cupertino, CA (Aug. 27, 2008) - Ducati North America announced today the grand opening celebration of its largest, most dynamic Ducati-exclusive showroom in North America will take place on Saturday, August 30 from 9am to 5pm. Southern California Ducati will also host a VIP preview of the new Ducati "destination dealership" showroom on Friday, August 29 from 8-11pm.

The special VIP evening will include a Ducati Performance runway fashion show and the kickoff of the Puma Ducati Monster 696 sweepstakes. Models will take to the runway for a fashion show beginning at 9 pm inside the newly designed retail space. Along with the fashion show will be some of Ducati's most beautiful Italian bikes including a Pike's Peak Hypermotard accompanied by Spider Grips Ducati Performance Riders Greg Tracy and Alexander Malcolm Smith, the Roland Sands 696 monster and a Ducati Performance outfitted Desmosedici.

"Our dealership isn't just for selling motorcycles anymore," said Southern California Ducati owner Tom Hicks. "It's about forming relationships with our Ducatisti and providing them a premier experience. We hope to use our design story as a benchmark for future destination dealerships." The re-design of the Ducati showroom not only exudes the Italian flair for style, but also represents a passion for the sport and the product."

In conjunction with Stripe Design Group designer, Suna Lock, the Ducati brand married the previously dated space with the vision of a 'destination dealership' - a place for local enthusiasts to not only eye the new models of motorcycles and apparel, but also a chance to embrace the Italian motorcycle culture and become part of the Ducati family. The re-design of Southern California Ducati continues to spark additional Ducati Retail Design projects among the Ducati dealer network.

The public Grand Opening on Saturday, August 30, will feature the entire line of Ducati apparel, the latest 2008 Ducati motorcycles and demo rides.

Southern California Ducati
515 West Lambert Road
Brea CA, 92821
714-256-6700
www.socalducati.com

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in five market segments which vary in their technical and design features and intended customers: Superbike, Hypermotard, Monster, Sportclassic, and Multistrada. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won fourteen World Superbike titles and more individual victories than the competition put together. For more information about the Company, please visit our web site at
www.ducatiusa.com.