Ducati Announces the 2011 Ducati Experience Tour

Ducati North America Offers a Unique Brand Experience Surrounding the Diavel and Multistrada 1200

Cupertino, Calif. (19 April 2011) -- Ducati North America announces today the Ducati Experience Tour, which offers all motorcyclists the chance to experience Ducati's most innovative and exciting models: the Diavel and the award-winning Multistrada 1200. The Ducati Experience Tour starts with a walkthrough of each model's unique features, is highlighted by a spirited hour-long ride and concludes with a fine Italian espresso. Ducati designed the Experience Tour to fully demonstrate the potential of these two game-changing motorcycles. Attendees will have the opportunity to experience and understand the technological innovations of the Diavel and the Multistrada 1200 first hand as Ducati staff guides them through these two magnificent motorcycles. The program will feature a limited number of attendees in order to ensure an intimate experience.

Interested riders can either contact their local participating Ducati dealer or visit the www.ducatiusa.com website for more information. The Ducati Experience Tour will run from May through September in major metro areas across the United States, with the following calendar of events:

• May 7-8: Los Angeles / Orange County
• May 14-15: Dallas / Fort Worth
• May 21-22: Chicago Metro
• June, 11-12: Denver Metro
• July 9-10: Seattle Metro
• August 6-7: Washington DC Metro
• August 13-14: New York City Metro
• September 24-25: Central Florida

For more information visit http://ducatiusa.com.

Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, Diavel and Hypermotard. The company's motorcycles are sold in more than 80 countries worldwide, with a primary focus in the Western European, North American and Japanese markets. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at http://ducati.com_