On the flip side, other manufacturers are drawing a bead on BMW's market share. The R1200GS (and its Adventure variant) has long been the company's best-selling model. Introduced in 2004, sales of the bike passed 100,000 units in '07 and recently topped the 200,000 mark. Numbers like that have certainly gotten the industry's attention, and there are competitors. But the GS remains unique in that it is perceived to be an ultimate expression of the do-everything motorcycle and, at the same time, technically sophisticated with its Telelever front suspension, Paralever rear, anti-lock brakes, traction control, electronically adjustable suspension, etc. It's the flagship adventure bike.