AC: Where do you see BMW headed over the next 10 years?
**HD: What we've done in 2005 and 2006 has already shown quite clearly the direction we're going. We're trying to keep our core customers pleased, so where we already have iconic products-the GS, RT, F650-we want to focus on making these products sportier and more attractive. The newest version of the R1200GS, released in '05, was lighter, more agile and more of a sportbike than ever before-and we sold 35 percent more GSs in '05 than we've ever sold in a single year before. At the same time, we will work to attract additional customers for the brand by adding sporty products in segments we are not in yet. The K1200S has a conquest rate of 40-50 percent in some markets, against Japanese competitors like the Suzuki Hayabusa and Kawasaki ZX-12. The same applies to the K1200R, a 160-bhp naked bike many people would not have expected from BMW a few years ago, which appeals to younger customers who would not have considered a BMW before. We are investing continuously in our iconic products, but adding other more emotional, sportier bikes to surround these.