"Color"-Full Exhibit Opens At The Sturgis Motorcycle Museum

July 2007 - - Just in time for the 67th Sturgis Rally, the Sturgis Motorcycle Museum & Hall of Fame announces the opening of a new exhibit devoted to the history of motorcycle clubs.

Ever wonder about the American invention of motorcycle clubs? The exhibit features four clubs: the Antique Motorcycle Club of America, Boozefighters Motorcycle Club, Wind & Fire Motorcycle Club and Yonkers Motorcycle Club, the oldest club in the world.

Lonnie Isam, Jr., motorcycle memorabilia collector and motorcycle restorer, has generously placed a portion of his collection of "colors", the patches worn by club members, on loan for this exhibit. This is a rare opportunity for the public to study the "colors" from a wide variety of clubs.

Pepper Massey, Interim Rally Director for the City of Sturgis, developed and installed the exhibit. Her hope is that visitors will come away with an understanding of how motorcycle clubs came to be labeled "biker gangs".

Admission to the Sturgis Motorcycle Museum & Hall of Fame is $5 for adults, $4 for those 65+ and is free for children 12 and under. Regular museum hours are 9-5 Monday through Friday and 10-4 Saturday and Sunday. Special Rally hours from 8-8 begin Thursday, August 2nd and continue through August 11th. Further information about the museum can be found at www.sturgismuseum.com.