Bruce Rossmeyer, philanthropist, entrepreneur, and the world's largest Harley-Davidson dealer, grew up in Metuchen, New Jersey. In 1994, looking for something fun to do in his retirement, Bruce bought his first Harley-Davidson dealership in Daytona Beach. In just fifteen years, Bruce expanded this family business into the largest chain of Harley-Davidson dealerships in the world. In 2005, Bruce opened the crown jewel of his empire, the world's largest Harley-Davidson dealership and Destination Daytona. This 150-acre complex - which includes Daytona Harley-Davidson, restaurants, bars, shops, hotel and condos - quickly became one of Florida's premier tourist destinations, for both bikers and non-bikers alike. He followed it up with the addition of several more dealerships.