Arlen Ness To Star At Motorcycle Hall Of Fame Museum Event During Daytona Bike Week 2008

Speed Channel personality and master builder Russell Mitchell to leadprogram

PICKERINGTON, OHIO - Arlen Ness, master bike builder, pioneer of thecustom motorcycle industry and industry icon, will share stories fromhis celebrated career at the 20th Annual Motorcycle Hall of Fame Museum"Friendraising" Breakfast. Ness will be trading tales with RussellMitchell, renowned builder, president of Exile Cycles and star of SpeedChannel's "Build or Bust."

A Daytona Bike week tradition, the Museum Breakfast is the idealopportunity to meet motorcycling's biggest names face-to-face and get arare behind-the-scenes glimpse of their lives and careers. The programis scheduled for Friday, March 7, 2008, in Daytona Beach, Florida, andis open to the public for $49 per person. All proceeds support thepreservation and education initiatives of the non-profit Motorcycle Hallof Fame Museum, including award-winning exhibits and the country's onlyHall of Fame honoring America's motorcycling legends.

Ness well deserves his "legend" label. A 1992 inductee into theMotorcycle Hall of Fame, Ness launched his career in the late 1960s withthe customization of a 1947 Harley Knucklehead. He entered the bike ina local motorcycle show and won, drawing the attention of the press -and future customers. Soon Ness was able to build a custom-painting bikebusiness. He also began selling custom parts and, along with his wife,created a catalog to keep up with customer demand. What began as asimple typewritten page evolved into a major mail order operation.

Ness' unique vision resulted in some of the most influential custombikes of the past decades. His designs have been studied - and copied -by everyone from other bike builders to factory engineers. Two of hismost memorable creations, built in the 1990s, are the '57 Chevy bike,formally known as the "Ness-talgia," which perfectly recalls the classiccar, and the "Smooth-Ness," a flowing design inspired by a bronze of aBugatti automobile. Today, Ness continues to grow his business andexcite enthusiasts with his innovative custom designs. For a completeArlen Ness biography, please visit www.motorcyclemuseum.org.

Like Ness, Mitchell has earned many fans, and the respect of themotorcycle industry, by creating unique custom bikes. In the early1980s, he built his first machines: customized Lambretta scooters. By1995, he had enough knowledge and customer interest to launch ExileCycles from his garage. Today, Mitchell's business is thriving. Inaddition to manufacturing and distributing motorcycle parts, ExileCycles continues to produce attention-grabbing custom bikes. Featuringclean, tough industrial styling, Mitchell's bikes are instantlyrecognizable. Just as recognizable is Mitchell himself, well-known fromhosting the Speed Channel's "Build or Bust", as well as his regularappearances on the Discovery Channel's "Biker Build Off" and "World Bike Build Off." For more information on Mitchell, please visitwww.exilecycles.com.

To join Arlen Ness and Russell Mitchell at the Motorcycle Hall of FameMuseum's breakfast, immediate reservations are recommended. The eventwill take place March 7, 2008, at the Hilton Daytona Beach OceanfrontResort in Daytona Beach, Florida. Registration will begin at 8:00 a.m.with breakfast served at 8:30 a.m. Ness will host an autograph sessionfollowing the conclusion of the breakfast. Admission is $49 per person.

Additionally, Associate Sponsorships are available. All proceedsbenefit the Motorcycle Hall of Fame Museum. To make reservations orlearn about event sponsorship opportunities, contact the Museum at (614)856-2222.

About the Motorcycle Hall of Fame Museum
The goal of the Motorcycle Hall of Fame Museum is to tell the storiesand preserve the history of motorcycling. Located on the campus of theAmerican Motorcyclist Association in Pickerington, Ohio, the MotorcycleHall of Fame honors those who have contributed notably to the sport, and three major exhibition halls showcase the machines and memorabilia that have shaped motorcycling. The Museum is open from 9 a.m. to 5 p.m.daily; and is closed on New Year's, Easter, Thanksgiving and Christmas.Adult admission is $10 per person; students 12 - 17, $3. AMA members$5. Seniors receive a $2 discount and members of motorcycle clubs andorganizations are eligible for a $1 discount per ticket. A $25.00family rate and group rates are also available. For more information,call (614) 856-2222, or visit the Museum's website atwww.motorcyclemuseum.org.