ML: It's funny in terms of flat track racing, more than any other type of racing, you can't just do it — it totally eats you up. The people who participate, their stories are so romantic in a sense. Many of them are from small towns scattered across America that you wouldn't have known about otherwise. They take it very seriously, it's blue-collar, and it's genuine. Simply amazing backstories. The sport is — in the nicest possible sense — naïve, it doesn't know what it's got. Polishing and sanitizing the sport is a bit of a tightrope walk, we want to make sure we're not taking away from the raw experience. If you go to a Flat Track race, you can get right up close to the track, and it's a visceral thing. Because it's an oval, one of the attractive things about it is that you can watch the entire racetrack from one spot, and you can see everything. There's not enough money in the sport currently, but my job is to open the flood gates in an organized manner so we can get some funding for everyone racing. Not just for the top riders, but for the kid and his parents who drove four hours to make this race. We have to bring the resources in, and we're so thankful for the deals with Indian, Harley-Davidson and NBC — they're making these racer's dreams come true.