AMA Launches New TV Spot, Targets Distracted Drivers

From an AMA press release

The American Motorcyclist Association (AMA) hasannounced the release of a new video public-service announcement thatreminds motorists to watch for motorcycles when they drive.

The 30-second PSA -- which also is available in 20- and 10-secondversions -- depicts a distracted driver's near-collision with a passingmotorcyclist who, as the driver learns later that day, is his dentist.

Produced by SOS Video Communications of Columbus, Ohio, the PSA isintended for free distribution to television networks and local stationsnationwide. Interior scenes were recorded at the dental offices of AMAmember Dr. Doug Kowalczyk, and AMA Life Member Colter Rule contributedhis well-known voice to the project.

"Motorcycle-related fatalities have increased for eight straight years,and we know that one-third of motorcycle crashes are the result ofanother motorist violating the motorcyclist's right-of-way," said AMAPublic Information Director Tom Lindsay. "We believe that this PSA willspeak to drivers in a memorable way, and we hope that broadcasters willjoin us in making motorists aware of their role in reducing the numberof crashes."

The new video PSA, along with three radio PSAs released earlier thisyear, is available for download in the "Rights Resources" section of theAMA's website at http://www.amadirectlink.com/legisltn/resources.asp.The AMA offers other valuable information for new and experienced ridersin the "Rider Resources" and "New Rider" sections of AMADirectlink.com,and at RideStraight.com.