Q: How did Claudio Castiglioni lure you back to the motorcycle industry, after a successful second career manufacturing agricultural equipment?
A: When Claudio asked me a year ago to help turn MV Agusta around, I told him not to do it—take the Harley money and run! He already knew his days were numbered. He said, "Massimo, I have to make sure MV survives and the magnificent F3 sees production. Please help me to do that." When Claudio asks you to do something, with his incredible passion, it is—it was—impossible to resist.