For most motorcycle manufacturers, this history might not matter. Ural, however, has held onto its roots as a company that offers no-nonsense bikes that average people can afford, whether they live in Russia, North America, or other parts of the world. (Ural currently sells its bikes in Australia, South Africa, Northern Africa, North America, and Europe.) This approach means that performance specifications often matter less than they do when buying Asian motorcycles that focus on impressive torque and horsepower. Operating the 2009 Ural Retro essentially means that the driver needs to master going forward, stopping, and making turns. Drivers don't have to get finicky with gears. They just have to get used to thinking of the bike as an extension of themselves. In some respects, this makes the 2009 Ural Retro easy for beginners to operate. Mastering the machine, however, means that the driver needs to learn fundamentals, instead of relying on high-tech features.