October 13, 2011
Torrance, CA: American Honda is pleased to announce an exciting addition to the team for the upcoming Supercross and Motocross seasons: Muscle Milk, the leading protein-enhanced beverage made by CytoSport, has signed a multi-year agreement to be the title sponsor for Team Honda Muscle Milk.
Team Honda Muscle Milk will roll out at the Monster Energy Cup at Sam Boyd Stadium this weekend in Las Vegas with Justin Brayton making his debut on his Team Honda Muscle Milk CRF450R.
"We are really excited to partner with Muscle Milk," said Honda Racing Coordinator Ray Conway. "It's great to have Muscle Milk as a partner, a company that truly understands the physical and nutritional needs of our athletes. We are advocates of their various nutritional and recovery products as the majority of the team has been using them for some time now. It's great to be associated with and be able to endorse products that we know are nutritional and align with our rider's performance goals."
"It is awesome to partner with a brand like Honda which strives to make the best products possible like we do at CytoSport," commented CytoSport CEO Mike Pickett. "We are excited to welcome Team Honda to our elite team of athletes and partners that include Superbowl Champ Clay Matthews, 4x Ironman World Champion Chrissie Wellington, the Los Angeles Dodgers, Chicago Cubs and over 30 NCAA athletic departments."
Stay tuned for additional information outlining Team Honda Muscle Milk's complete list of sponsors and 2012 Honda support team plans.
For more information on American Honda's racing teams, go to www.powersports.honda.com.
For more information on Muscle Milk go to www.musclemilk.com.
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and MUVs in the US. American Honda's Motorcycle Division conducts the sales, marketing and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to www.powersports.honda.com.
About Muscle Milk
Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that promotes workout recovery, lean muscle growth, and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins & minerals. CytoSport™, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage. and Beverage of the Year by BevNet and Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World.
©2011 American Honda Motor Co., Inc. All Rights Reserved.