From Street to Strip: BMW Performance Center S 1000 RR Dragbike to Debut at Biketoberfest

Woodcliff Lake, NJ – October 14, 2010…Built to further demonstrate the capabilities of BMW's radical, new S 1000 RR Superbike, BMW Performance Center's Dragbike will make its U.S. debut by scorching the strip and leading a ride to this weekend’s Biketoberfest activities in Daytona Beach, FL, October 14-17. Developed, tested and tuned by dragracing experts at Brock's Performance, BMW's fully customized, race-tuned dragbike is based on "Christine," an Acid Green Metallic screamer that has astounded the quarter-mile community with a best run of 8.47 seconds at 163 mph.

BMW's most radical exhibition bike was built by the crew at Touring Sport BMW in Greenville, SC just a few miles from the BMW Performance Center, which offers on- and off-road motorcycle training in and around its $12 million facility and the surrounding western Carolina and Tennessee mountains.

Fully street legal, this special S 1000 RR is outfitted with all of the latest BMW HP carbon parts and race accessories, including quick-shift assist, carbon adjustable rear set, folding race levers, a Brock's Performance CT Meg™ Full-Titanium Carbon-Tip exhaust system, Brock's-mapped Dynojet Power Commander, Alumi-Pro™ 9" over swingarm, Brock's custom Dragshock™ and ultra-trick BST carbon-fiber wheels.

Hosted by Magic City Cycle, of Orlando, the ride festivities will kick off Friday evening, October 15, at Orlando's Speed World Dragway. At 1:00 pm on Saturday, October 16, the bike will lead hundreds of other sportbikes on the annual ride from Magic City Cycle to Daytona's Sport Biketoberfest celebration.

The BMW Performance Center Dragbike will be displayed on stage alongside Nate Kern's (North American BMW S 1000 RR Ambassador and Championship winning RR roadracer) roadrace-prepped S 1000 RR in Daytona Beach's Arena until the party ends in the wee hours. After its Daytona debut, BMW Performance Center's new dragbike will continue to make headlines at other southeast-area drag-themed events – test & tune sessions, grudge races, open-houses and bike nights – on the street and strip.

For information about future BMW Performance Center S 1000 RR Dragbike appearances, visit the S 1000 RR Official Facebook Fan Page at www.facebook.com/BMWS1000RR.

For blogs, S 1000 RR events, images, tech specs, and news and about the new BMW S 1000 RR, visit the exclusive S 1000 RR microsite http://www.bmwplanetpower.com.
The site provides links to other key websites, including:
• S 1000 RR Official Facebook Fan Page at www.facebook.com/BMWS1000RR
• S 1000 RR Official Web Site at www.S1000RR.com
• BMW Motorrad Motorsports at http://www.bmw-motorrad.com/com/en/motorsports/motorsport_main.html
• BMW XPLOR Rider Community at www.bmwxplor.com
• BMW Motorrad USA at www.bmwmotorcycles.com

For information about test riding a BMW motorcycle, visit www.testridebmw.com. To learn more about on- and off-road motorcycle training classes at the BMW Performance Center, visit www.bmwridertraining.com or call 1-888-345-4269.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 100 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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