Harley Owners Group Offers Prizes for Hoka Hey Challenge

Highest Finishing H.O.G. Member To Win a 2012 CVO Motorcycle

Milwaukee (May 6, 2011) -- The Harley-Davidson Motor Company is pleased to announce that it will provide more than $50,000 in contingency prizes to the highest finishing members of the Harley Owners Group who complete the 2011 Hoka Hey Challenge.

To recognize the H.O.G. members partaking in this event as among the most adventurous motorcyclists in the world, the highest finishing eligible H.O.G. member who completes the event, as determined by the organizers, will be awarded a 2012 Harley-Davidson Custom Vehicle Operations motorcycle of his or her choice. In addition, the 2nd through 5th highest finishing eligible H.O.G. members will each be awarded a portion of a total of $19,000 in additional cash prizes.

The Hoka Hey Motorcycle Challenge will present one of the world's greatest long-distance endurance motorcycle riding events beginning August 5, 2011. The event, the second annual in a series, begins in Phoenix, Arizona, and travels through all forty-eight contiguous U.S. states and several Canadian provinces to Nova Scotia. The route will travel more than 10,000 miles, and is open to all riders of Harley-Davidson motorcycles.

"The Hoka Hey Challenge is a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles and the long-distance adventuring aspirations of many of our H.O.G. members," said Steve Piehl, Harley-Davidson Director of Customer Experience. "The theme of the Hoka Hey Challenge is 'It's a good day to ride!' and that is always the case on a Harley."

To be eligible for any contingency award, the rider must be a H.O.G. member in good standing at the time the ride starts and must display a H.O.G. emblem on his or her riding gear and in a prominent location on the motorcycle (preferably on the windshield or Tour Pak) throughout the event. The H.O.G. member must be the designated rider (passengers not eligible) and meet all eligibility requirements for the event. H.O.G. emblems and decals will be provided free of charge to all members who participate in the event at the start of the challenge.

As an event and contingency sponsor only, Harley-Davidson Motor Company is not responsible for organizing or conducting the event, and will defer all decisions regarding final finishing order to the event organizers.

For details, eligibility requirements, and rules of the H.O.G. contingency program, visit members.hog.com. For entry information or to monitor the event's progress, visit www.hokaheychallenge.com.

Company Background
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit harley-davidson.com.

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