Polaris Acquires Indian® Motorcycle

Polaris brings world-class engineering, manufacturing and distribution to Indian's rich American heritage and historic brand

MINNEAPOLIS (April 19, 2011) -- Polaris Industries Inc. (NYSE: PII) today announced the acquisition of Indian Motorcycle. The business was acquired from Indian Motorcycle Limited ("IML"), a company advised by Stellican Limited and Novator Partners LLP, U.K. Private Equity firms. Terms of the transaction were not disclosed.

"We are excited to be part of the revitalization of a quintessentially American brand," said Scott Wine, CEO of Polaris Industries Inc. "Indian built America's first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known."

With this acquisition, Polaris adds one of motorcycling's legendary brands to its strong stable of Victory cruiser and touring bikes. Indian will operate as an autonomous business unit, building upon the potent combination of Polaris' engineering acumen and innovative technology with Indian's premium brand, iconic design and rich American heritage.

"We are delighted to have reached an agreement with Polaris. Polaris will utilize its well-known strengths in engineering, manufacturing, and distribution to complete the mission we undertook upon re-launching the brand in 2006: harness the enormous potential of the Indian brand," said Stephen Julius, chairman of Indian and managing director of Stellican. "Polaris is the most logical owner of Indian Motorcycle. Indian's heritage brand will allow Polaris to aggressively compete across an expanded spectrum of the motorcycle market."

Enjoyed this Post? Subscribe to our RSS Feed, or use your favorite social media to recommend us to friends and colleagues!

*Please enter your username

*Please enter your password

*Please enter your comments
Comments:
Not Registered?Signup Here
(1024 character limit)
Motorcyclist
  • Motorcyclist Online