Ducati Launches Diavel Experience Month

Dealerships Nationwide Entice Motorcycle Enthusiasts with Month Long Test Drives and Events in April

Cupertino, Calif. (7 April 2011) -- On the heels of a record Q1 2011 and a hugely successful Diavel Night in March, Ducati North America is proudly proclaiming April as Diavel Experience Month. Across the country, dealerships are offering motorcycle enthusiasts Diavel test-ride opportunities to experience the ins and outs of Ducati’s newest bike.

Throughout the month, future Diavel owners will learn more about the motorcycle’s design, technology and performance. Dealership executives will provide enthusiasts with an unique riding experience and walk through the individualized selection of Ducati Performance accessories, lifestyle and technical gear. After the ride is over, Ducatisti are encouraged to discuss their experiences within the new Ducati Community site.

“As a result of the initial overwhelming response to the Diavel, we want to ensure both current and future Ducati riders get the chance to experience the bike first-hand,” said Cristiano Silei; CEO of Ducati North America.

The best way to get aquainted with the latest Ducati is to ride it, and the Diavel Experience Month makes it simple for Ducatisti to get seat time with the bike. Enthusiasts are encouraged to contact their local dealership for a test ride, or schedule one directly via the www.ducatiusa.com website.

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