Former Italian Bike Designer Will Create New Range Of Brit-Bikes
Pierre Terblanche has joined Norton, relocating to Donington Park to lead the born-again British marque's product development and design operations. The appointment of the 54-year-old South African-born designer, who's previously worked at Cagiva, Ducati and Moto Guzzi, confirms Norton owner Stuart Garner's intention to make his company a full-range, global brand. A complete line of Terblanche-designed models, powered by modern, liquid-cooled engines, is anticipated to complement the retro, air-cooled Commando models driving the Norton comeback so far.
"Pierre's experience bringing innovative new products to the marketplace will be vital to develop the Norton range," Garner says. "His proven ability to think outside the envelope while respecting the image of the marque he's working with makes it very exciting to have him work for us. Combining his flair for original concepts with Norton's sporting traditions will allow us to create a range of motorcycles that'll be unlike anything else in the marketplace."
Terblanche, a trend-setting designer known for original and occasionally controversial designs like the Ducati Supermono, 999 Superbike, SportClassics, Multistrada and Hypermotard, is thrilled to be aligned with the historic brand. "Norton is one of the great names in motorcycling," he says. "The John Player Norton monocoque is one of my favorite bikes of all time, and of course the Manx Norton is the ultimate single-cylinder roadracer. I hope to create something fresh and new by drawing on this history and expressing it in a modern context."