Ducati Announces the Upcoming "Diavel Night"

March 25th marks the showroom arrival of Ducati’s latest creation

Cupertino, Calif. (22 March 2011) – Ducati North America is excited to declare March 25th as “Diavel Night”, an evening where showrooms across North America will host welcome events for the 2011 Ducati Diavel.

As the latest arrival in Ducati’s 2011 lineup, dealers will be throwing out all the stops with red carpet events to welcome the Diavel in style. Motorcyclists are encouraged to stop by their local Ducati dealer and see the Diavel up close and in person.

“We are eagerly anticipating the arrival of the Diavel in showrooms across North America,” said Jason Chinnock; Director of Sales and Marketing for Ducati North America. “Our dealer network has a wide range of creative events planned, and we are ready to welcome the Diavel just in time for riding season.”

Built to have a commanding presence while remaining lightweight and agile like all Ducatis, the Diavel takes the man-motorcycle relationship to the next level in absolute comfort. For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and 456lb of authentic Ducati performance drives a comfortable sport lifestyle that could only be dreamt of before.

For more information about the Diavel Night and a list of participating dealers, please visit the http://ducatiusa.com homepage.

More about Ducati
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, Diavel and Hypermotard. The company’s motorcycles are sold in more than 80 countries worldwide, with a primary focus in the Western European, North American and Japanese markets. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007. For more information, please visit our web site at http://ducati.com

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