Harley-Davidson at Beach Street and Speedway in Daytona

Bike Week 2011 fires up with demos, new H-D1 Custom Bike showcase and more

MILWAUKEE (February 14, 2011) – Harley-Davidson will get the riding season off to a rousing start at Daytona Bike Week 2011 with a dynamic display of motorcycles and more at Riverfront Park on Beach Street and at Daytona International Speedway.

The 70th Annual Daytona Bike Week 2011 embodies the powerful image of riders, enthusiasts and their bikes enjoying racing and revelry in the sun and sand of Daytona Beach, Fla. With a unique collection of riders and motorcycle enthusiasts from around the world, Daytona Bike Week is a ritual biker bonding experience.

“Daytona Bike Week launches the motorcycle riding season, and Harley-Davidson will be there at full throttle,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “Our location at the Speedway gives riders a chance to enjoy any of our 75 demo bikes and we’re excited to be part of the thriving scene at Riverfront Park on Beach Street focusing on custom Harleys, cool clothing and great motorcycle experiences.”

Harley Owners Group (H.O.G.) members can receive a free gift on March 6 and for their convenience can pick up their free event pin all week at either Harley location at Beach Street or the Speedway. Motorcycle owners are invited to enter their Harley-Davidson motorcycles in an all-new H-D1 Custom Bike Showcase presented by Best Western. Riders can enter their bike all week at the Beach Street location. Winners will be selected by random daily drawings for a total of eight winners who each receive two nights lodging at a Best Western hotel and an H-D gift card.

HARLEY-DAVIDSON DAYONA BIKE WEEK 2011

Harley-Davidson activities at Riverfront Park on Beach Street will run from Saturday, March 5 to Saturday, March 12, 9 a.m. to 6 p.m. daily. Highlights include:

- Harley-Davidson H-D1 customization tools and lifestyle interactive experience: Check out the latest options for lighting, exhaust systems, audio and more.
- Harley-Davidson MotorClothes displays with demonstrations and seminars on helmet fit, Force Flex eyewear and Hi-Vis gear.
- Women’s Area daily and 4th Annual Harley-Davidson MDA Women’s Ride Daytona, Tuesday, March 8 with registration at www.mdarides.org.
- The Jack Daniels Experience
- XR1200 Race Experience
- Muscular Dystrophy Association (MDA) raffle
- Food, beverage, music and free parking

Harley-Davidson activities at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard will run from Saturday, March 5, to Saturday, March 12, 9 a.m. to 5 p.m. daily. Highlights include:

- Harley-Davidson 2011 motorcycle demo rides
- 2011 Harley-Davidson interactive motorcycle display
- Fit Shop motorcycle experience – custom fit Harleys with riding experience
- Food, beverage, music and free parking
- AMA Pro Racing Vance & Hines XR1200 road race, Thursday-Friday, March 10-11. (Requires Speedway admission)

Harley-Davidson will also be at Black Bike Week on Mary McLeod Bethune Boulevard in Daytona Beach March 10-12. For a complete listing of Harley-Davidson events, please visit our website at www.harley-davidson.com and there will be online coverage from Daytona at www.harley-davidson.com/daytona. Please check the on-site Harley-Davidson activities guide for additional times and locations of entertainment and other attractions.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

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