Triumph Returns to Progressive® International Motorcycle Shows® Nationwide Tour - First Stop Long Beach, Calif.

Triumph fans will get an up-close look at entire Triumph line-up including several North American debuts

Irvine, Calif. – (December 10, 2010) – Advanstar Communications is pleased to announce the return of Triumph Motorcycles to the Progressive International Motorcycle Shows nationwide series. The first stop for Triumph will be the Progressive International Motorcycle Show in Long Beach Friday, December 17 through Sunday, December 19. Triumph will unveil the largest new product line-up in the company’s 109-year history at the Progressive International Motorcycle Show in Long Beach, allowing attendees to be among the first in the United States to see the new bikes. Demo rides will also be available on select Triumph models for licensed riders.

“The Progressive International Motorcycle Shows are a great way to share our new products with customers across the country, and Triumph is looking forward to introducing some exciting new models including the Tiger 800 and Tiger 800XC adventure bikes, three new cruiser motorcycles, and the all-new Speed Triple and premium Daytona 675R sport bikes in Long Beach,” said CEO of Triumph North America Greg Heichelbech. “The motorcycle shows will allow Triumph fans a chance to really check out the new models up close and personal.”

Celebrating the 30th annual nationwide tour, motorcycle fans from all lifestyles will be treated to a completely new visual design and show environment designed to invoke more passion, excitement, sense of belonging and product selection than ever before. The completely new show experience will feature non-stop thrills from the Jason Britton Team No Limit Stunt Show, Progressive Insurance Open Road Experience with Flo, an Ultimate Builder Custom Bike Competition, hands-on do-it-yourself seminars, demo rides, MotoFlix movie screenings, Swag Wagon giveaways and more.

In addition to the Long Beach show, Triumph Motorcycles will also exhibit at the Progressive International Motorcycle Show at the Jacob K. Javits Convention Center, in New York, January 21-23; the I-X Center, in Cleveland, OH, Jan. 28-30; and at the Donald E. Stephens Convention Center, in Rosemont, IL, Feb. 11-13.

For the first time ever, Progressive Insurance is the title sponsor for the 12-city tour. For more information, call 800/331-5706 or visit www.motorcycleshows.com.

About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.”

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