Irvine, Calif. (August 25, 2010) - Advanstar Communications today announced Progressive Insurance as the new title sponsor for the International Motorcycle Shows®, the world's largest powersports tour. This partnership will help Advanstar Communications re-invent the 30 year old event series from the ground up, offering a completely new visual design and show environment, more entertainment and learning opportunities, gifts and prizes custom-built for each unique lifestyle enthusiast, and more ways to interact with and buy product - including the all new Progressive Lounge -- than ever before. From New York to California, hardcore enthusiasts, recreational riders, and aspirational powersports fans from all lifestyles and riding abilities will be engaged in a brand new way on the show floor and spend more time connecting with exhibitors and the community, leaving the show with a tremendous sense of satisfaction and tangible value from their experience.
"Progressive is excited to become the title sponsor of the International Motorcycle Shows," said Marcy Gray, Progressive motorcycle product manager. "This is a great opportunity for the country's number-one motorcycle insurer, Progressive, to team with the largest indoor motorcycle event series, the International Motorcycle Shows, to support our customers and motorcycle enthusiasts around the country."
"IMS and Progressive are committed to service, integrity, and value," said Tracy Harris, Vice President and General Manager of Advanstar's Powersports Group. "These common values have made for a powerful partnership over Progressive's many years with the shows, and will now allow us to deliver on those values to our mutual customers in a much more impactful way."
According to a major consumer research study conducted this year by R.L. Polk and Co., International Motorcycle Show attendees are nine times more likely to buy a motorcycle and related aftermarket parts, products, insurance, and accessories than those who don't attend the shows, making IMS the most powerful powersports shopping event in the world. Danny Phillips, Executive Vice President of Advanstar Communications said "with Progressive's support, our already-successful buying and selling experience will now welcome and engage cruiser, touring, street, off-road, racing, and vintage enthusiasts, women riders, and new riders - and all interests and subsets in between - to deliver an entertainment experience and value that they can't get anywhere else."
The motorcycle extravaganza kicks off on November 12-14 in Dallas, Texas at the Dallas Convention Center and rides to a city near you through March 2011. For a complete listing of tour dates and cities, call 800/331-5706 or visit motorcycleshows.com or www.facebook.com/motorcycleshows or www.twitter.com/motorcycleshows.
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers with theirs."
About Progressive Insurance
The Progressive Group of Insurance Companies makes it easy to understand, buy, and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever, and however it's most convenient for them-online at progressive.com, by phone at 1-800-PROGRESSIVE, or in-person with a local agent. Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. It's the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at http://www.progressivedirect.com.au. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price, the Snapshot Discount, and a concierge level of claims service. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE:PGR.