By the Numbers: The End of Buell

By Aaron Frank, Photography by Aaron Frank

1983 Erik Buell founds the Buell Motor Company. The first production model is the RW750 two-stroke roadracer. Only one is sold.
1993 Buell partners with Harley-Davidson. Buell Motorcycles, a wholly owned subsidiary of The Motor Company, is formed 10 years later in 2003.
10/30/09 Date the final Buell Motorcycle, a Lightning XB12Scg, rolls off the East Troy, Wisconsin, assembly line.
136,923 Total Buell production over the company's 26-year history.
2 Percentage share of the total sportbike market held by Buell in '08.
190 Number of Buell employees let go at the time of the factory's closure.
6 Number of employees at the newly formed Erik Buell Racing.
2 Number of motorcycles sold, at press time, by Erik Buell Racing. Both were 185-bhp 1190RR superbikes, sold to the Pegasus race team to compete in the European Sound of Thunder series.
$7995 MSRP of a brand-new, race-only Buell 1125R track bike from Erik Buell Racing.
$5000 Cash rebate H-D reportedly paid its dealers for each Buell motorcycle sold after it announced the brand would be discontinued. This led some dealers to slash prices as low as $5995 for brand-new 1125R and CR models
$125.8 Losses, in millions, resulting from costs related to Harley-Davidson's decision to discontinue operation of its Buell and MV Agusta subsidiaries.
30 Length, in days, of the Buell Motorcycle factory liquidation sale.
2-1-11 Date Erik Buell's non-compete clause with H-D expires, freeing him to potentially apply his engineering talents to another motorcycle line.

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