Ten Riders Chosen to Ride Victory Bikes on True American Road Trip

Riders Will Turn Passion into Prose and Pictures, Showcasing Extraordinary Routes

MEDINA, Minn. (Apr 15, 2010) - Today Victory Motorcycles announced the 10 lucky riders selected from a field of more than 350 entries to take part in Victory's True American Road Trip this summer. Spanning the entire country, Victory accepted entries during the past two months before deciding on the 10 that best showed each rider's creativity and passion for a great motorcycle road trip.

The 10 that were selected to take part in the True American Road Trip are: Allison Lins (Milltown, N.J.); Jayne Drinan (Gresham, Ore.); Dick Fox (Smithfield, Va.); Randy Stephenson (Southfield, Mich.); Shane Lautenslager (Tracy, Calif.); Kevin Fury (Westminster, Colo.); Matt Cole (Anacortes, Ore.); Don Williams (St. Cloud, Fla.); Brandon Carlson (Cottonwood Heights, Utah); Sydney Sheppard (Sacramento, Calif.).

"The True American Road Trip is the physical manifestation of the unique relationship Victory Motorcycles shares with riders across the country," said Josh Kurcinka, marketing manager for Victory Motorcycles. "Victory understands the power of a great ride on a great bike. This program allows us to help 10 people fuel their passion with the open road, and a chance to tell their story through the road trips they construct."

The 10 riders each will receive a complimentary lease for the remainder of 2010 for one of two new touring motorcycles, the Victory Cross Country™ tor Victory Cross Roads™, touring motorcycles that uphold Victory's reputation for creating class-leading bikes featuring creative styling and innovative engineering. Each rider will plan and execute monthly road trips in May, June, July and August documenting their experience through a variety of online channels, such as YouTube and Flickr.

As each of the road trips are completed, photos, videos and text captured by the riders will be shared on http://www.TrueAmericanRoadTrip.com. Riders will highlight anything and everything from their trips to share with online audience, allowing anyone to experience the ride through a variety of media without actually having been there. In addition, visitors to the site will be able to view maps of the routes traveled for each road trip, allowing the trip to be recreated by anyone and, hopefully, inspiring riders to create their own.

"There's nothing better than experiencing unique things America has to offer on the back of an American-made bike," said Kurcinka. "This summer, Victory will not only provide the opportunity for 10 riders to do exactly that, but offer the entire world the chance to follow along online, soaking up all the great sights and sounds this country has to offer from the comfort of their own home."

For more information, visit http://www.TrueAmericanRoadTrip.com.

About Polaris

With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, and one of the largest manufacturers of ORVs in the world. Victory Motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, is rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories, is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

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